Human Factors

We put the people perspective into systems

A lot of us say it: “our staff is our biggest asset“!

Why then are there so many unhappy employees? And so many unhappy managers and business owners? Why do we hear so often “I’d love being in business if it wasn’t for the people…

At Niche Market, we make use of more than 100 years of discoveries, knowledge, tools and methods in human factors in business, organisational psychology and therapy. We work with a number of well-recognised tools to mentor people in leadership and management roles and to use human factors knowledge in all the typical aspects of business.

We have developed a range of modules and support them through a series of books that provide human factors knowledge. Building on those introductory modules, we support a wide range of common issues through the eyes of human factors.